Cannes Lions

MAXFRESH TOOTHPASTE

ENCOMPASS, Mumbai / COLGATE-PALMOLIVE / 2009

Presentation Image

Overview

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Credits

Overview

Execution

To reach out to this vibrant population, a Multi Utility Vehicle (MUV) decorated to look like a smart sporty van, reached colleges, malls, and favourite youth hang-outs with the very unique and interesting board game.‘Foonk’ in Hindi means ‘to blow out a breath of air’, and ‘FOONKBALL’ therefore translates itself as ‘blow football’.For an instant taste and sensation of freshness, players were given BREATHSTRIPS made from the product ingredients before starting the game.

Outcome

The activity was conducted in 10 malls across 4 cities; and 92 colleges and market places in Mumbai, Pune, Punjab, Delhi, Bangalore, Mangalore and other cities of Karnataka.

The activity concluded with figures of 71,387 direct contacts…thus making the same number of samplings.All in all, FOONKBALL totalled a reach of over 225,000 people and successfully met the marketing objectives!

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