Cannes Lions

ALCOHOL PREVENTION

ADVICO Y&R, Zurich / ROADCROSS / 2011

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Overview

Entries

Credits

Overview

Execution

Posters, E-boards, cinema slides and banners all lead to the campaign site "Baddaytodie.ch," where a new reason not to die has appeared daily to date. People can also follow the campaign on Twitter and Facebook and contribute reasons why people should definitely go on living.

Outcome

Already on the first day of the campaign, the "Bad day to die" website received over 5,000 hits.

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