Cannes Lions

PREVENTION

WIRZ/BBDO, Zurich / ROADCROSS / 2014

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Case Film
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Overview

Entries

Credits

Overview

Execution

The unusual way to get attention by turning an abstract law into something tangible, personal and relevant proved to be very successful. The Drink & Drive Party created a strong response in the heart of the target group: young drivers with an affinity for alcohol consumption. Their personal experience was then used to reach out to their peers through the web and social media.

Outcome

(Results on presentation board.)

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2021, ROADCROSS

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