Martini is a legendary spirit known and loved throughout the world for its products and its promise of «Italian glamour». Martini joins DOLCE & GABBANA to create a Martini with a unique juice.

The meeting of an icon of Italian glamour and the new Italian luxury, both authentic and conventional. We defined a luxury positioning and tailor-made brand universe from the packaging identity to the communication tools.We brought to life the radiance of Martini and the glamour of nightlife using black and gold, the colours of charm favoured by the two fashion icons.

Rated 5th highest in the penetration market for Brand spirit in the under 24 age range.