Bacardi has developed the AR masquerade system by applying face tracking technology. When covering participants’ face by Digital Mask, everyone can easily enjoy experiencing the virtual masquerade without actually wearing costume.

There was a long queue of people who wanted to experience Japan’s first-ever AR Halloween at BAT NIGHT, and over 4,000 glasses of cocktails were consumed in just 6 hours. The event was featured in 156 media including newspapers, magazines and web media. Among all the company-sponsored Halloween parties in 2011, BAT NIGHT became the most widely featured party by media.