To meet our goal we should find an innovative device unprecedented in the night world codes set so far and in on-premise advertising. Therefore, by means of an unbelievable fusion of acrylics, optic fiber and avant-garde aesthetics, very much in the Gancia style, the “Gancia Art Box” was created: the first on premise device “with a life, movement and light of its own”. A cube that, by means of a light show, moves in such a way that it seems to be alive in the eyes of all spectators becoming the main attraction of the night.

Following Gancia Art Box´s success, new tables and mini cubes are being developed with the same materials and aesthetics.The aim of developing an original, different and innovative on premise advertising device has been achieved thus creating the first device “with life” of the night.

We managed to keep Gancia´s position at the forefront of night life and as one of the brands with greatest top of mind awareness in Argentina.