To bring ALDI on people’s shopping lists, we built an interactive eCommerce store on Alibaba where people shopped not by category, but by occasion. This store came to life in the form of the ALDI block party in which people could explore different apartments that represented different shopping occasions. Shoppers could buy displayed products by simply tapping on each item in the experience; while the shopping cart, coupons and final purchases were all completed without having to exit the experience.

The campaign came to life as a fully interactive and shop-able film experience based on occasions that reinvented how people shop and add products to their shopping carts on Alibaba’s eCommerce platforms. In order to increase the appeal and draw in people to a new brand, our experience featured Zhang Liang, a much-loved celebrity as he moved into the ALDI Block Party apartment building. Every scene was crafted to the centimeter in 3D renderings to program the high-speed cinebot robot arm to shoot a first of it’s kind frozen comic book strip that shows a product occasion story for each of the many apartments in the ALDI Block Party that consumers could explore.

- Sales on the November 11th Shopping festival exceeded in a single day - the total sales of previous four months combined.

- 90% new customers recruited and bought products.

- Social impression reached over 100+ million across platforms such as WeChat & Weibo alone.