Cannes Lions

Aldi Trucks

McCANN WORLDGROUP, Madrid / ALDI / 2016

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What’s a market garden doing in a truck?

And an orange grove? And a cheese chamber?

To convey the freshness and quality of our products, we decorated trucks using the trompe l’oeil technique to simulate the natural environment of the selected products. In this case, the trucks are a mobile cheese curing chamber, a rolling market garden and a portable orange grove. In this way the medium becomes an active player in the creativity.

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