Cannes Lions

Ali

ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2018

Film

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Overview

Description

Before the launch of the new Polo, the specialized press had been discussing if, due to similarities between the models, the car was a bigger version of the VW GOL (an entry-level model) or a smaller version of the VW GOLF (a premium car in Brazil). So we decided to tell a story about inspiration.

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