Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2018
Overview
Entries
Credits
Description
Before the launch of the new Polo, the specialized press had been discussing if, due to similarities between the models, the car was a bigger version of the VW GOL (an entry-level model) or a smaller version of the VW GOLF (a premium car in Brazil). So we decided to tell a story about inspiration.
Similar Campaigns
12 items