Cannes Lions

FIAT DUCATO

ARC WORLDWIDE, London / FIAT GROUP / 2007

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Overview

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Credits

Overview

Outcome

The results are already incredibly positive. In the one month since the pack dropped (and over the normally quiet Christmas period), this piece generated 165 vehicle sales at a profit of £148,190. Which means, so far, this pack has produced an ROI of 2.47:1 – an incredible result to achieve after just one month in a highly competitive market.

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