Cannes Lions
CAYENNE, Milan / SKODA / 2012
Overview
Entries
Credits
Description
What is special about the Roomster is the extraordinarily spacious rear compartment which makes it seem more like a small transport van than a family car. The aim of the radio commercial is to underline the benefit of the ample rear boot in an ironic and friendly tone. The campaign is targeted at young families.
Similar Campaigns
12 items