Cannes Lions

SKODA ROOMSTER CAR

CAYENNE, Milan / SKODA / 2012

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Overview

Description

What is special about the Roomster is the extraordinarily spacious rear compartment which makes it seem more like a small transport van than a family car. The aim of the radio commercial is to underline the benefit of the ample rear boot in an ironic and friendly tone. The campaign is targeted at young families.

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