Cannes Lions

MERCEDES-BENZ APPEARANCE - GENEVA INTERNATIONAL MOTOR SHOW 2014

JANGLED NERVES, Stuttgart / DAIMLER / 2015

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Overview

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Credits

Overview

Execution

The approach of the agency is the combination of architecture, communications and media. All category groups influence each other and understood as equal components in order to achieve the best brand experience. This project was carried out by a professional and experienced team (agency and client) within nine month.

Outcome

A unique brand experience that goes far beyond conventional exhibition architecture. The space-creating triptych of LED screens extends the exhibition stand dimensions and merges architecture with media. This directly links the vehicles to media worlds in a highly dynamic production. Silver media display surfaces add architectural depth to the presentation.

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