The brief was to create an online device that would drive people to the Harley-Davidson website.

We had no budget so a banner seemed appropriate. Yet what we ended up with is probably the most inappropriate work we’ve ever done - a rollover banner that gives the consumer the “up yours” sign.

But hey, it’s Harley-Davidson. It also sums up the philosophy of the brand and its customer - confident, independent and with a “who gives a damn what anyone else thinks” attitude.