In order to create a deep experience for the Captur launch, the idea was to fully integrate into the paper version of Les Inrockuptibles. By using Les Inrocks App on a smartphone, it was possible to reveal content in Augmented Reality by scanning 7 markers placed within the issue. Renault Captur gave to the readers the opportunity to live the article to the fullest with content. More visibility of the operation was offered by using website and social networks & by teasing it.

High engagement = 260,000 participations at the gaming

Dedicated web section : 110,000 sessions

Social media : 556 like / 39 share

@ inrock = 1 200 000 unique visits; PAP = 2 million

PR impact = print publication, TV broadcast, websites

Paid media = Earned media