Spikes Asia

Alibaba - Crops Dream

FF SHANGHAI / ALIBABA / 2018

Awards:

1 Shortlisted Spikes Asia
Presentation Image
Case Film
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Overview

Entries

Credits

Overview

Background

A large population of children in rural China is suffering from poverty,without even basic supplies, they can barely dream like normal children. The major reason is their families have been facing problem selling out the crops they make a living from.

Unlike other goods, crop shopping online has been less favoured because farmers lack knowledge of operating e-commerce and the appearance of crops just not arousing desire to buy.

We aim on developing awareness of rural children's needs, and a convert of crop shopping channel.

Execution

We went to villages, found these children in person, help them shape out their dreams together with food artist we invited. These works were crafted as display photos and banners on all Alibaba e-commerce interfaces, also went as print and outdoor, and social contents covering all Alibaba platforms, Sina Weibo, and WeChat.

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