We created the Allianz Amateur Replay (AAR) – the first-ever automated recording system for amateur footballers, which captured their best goals on footage, sent it to them and gave these players something to brag about on social media. Every video they shared was user-generated content for Allianz.

The AAR installed in a pitch comprises twin-cameras that constantly record both halves of the field and accelerometer-embedded sensors that are fitted onto nets. Players just have to register/login on the AAR web app before their match.

Every time a goal is scored, the sensor on the net detects unique motion and pings the corresponding camera to log the last 20 seconds of footage, which is sent directly to the players’ registered email addresses. They could then choose to share these videos on their social media. A YouTube channel housed these user-generated content, which we used to create weekly top-5 compilations.

The AAR needed to be easily deployed at any location. It was designed to be modular so it could be situated outside of a contained space without affecting gameplay, yet be able to fit through nets surrounding these spaces for unobstructed recordings. Branded display boards ensured all footage created and shared had the Allianz branding.

In the 3-month pilot phase, a total of 20 AAR recording systems were deployed in popular pitches in major cities including Munich, Bangkok, Singapore, Taipei and Seoul (4 in each city). This allowed us to gauge public interest and make any enhancements to improve user experience of the technology.

Come July 2016, production of the AAR will be expanded and made available at the several Allianz Junior Football Camps held in 37 countries worldwide. Toolkits comprising the disassembled AAR as well as an instructional video have been distributed to Allianz’ global offices for implementation.

The AAR was a big hit with the amateur footballing community. During the 3 month pilot phase:

• Close to 13,500 video clips (with Allianz branding) have been shared across popular social media channels - that’s 75 hours of branded user-generated content

• Some of the biggest names in world football tweeted about the AAR

• A total of 2.8 million online impressions were earned for the brand

• Pitch owners from 8 different countries enquired about the AAR

• The AAR proved popular, and will be implemented at Allianz Junior Football Camps across 37 countries come July 2016