Cannes Lions

MOTOR INSURANCE

BATES CHI & PARTNERS, Kuala Lumpur / ALLIANZ / 2015

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Our observation of Malaysian driving behaviour led us to identify four common types of irresponsible drivers.

The MyAID films bring these characters to life and highlight a truth common to irresponsible drivers – blaming other drivers for their actions instead of realising that they are the ones at fault.

Film 1: No Signal Auntie

Linda Wong never uses her car’s signal lights. She believes that it is not necessary as nothing has ever happened to her in her 30 years of driving. Furthermore, she believes her bright pink car is eye-catching enough for other drivers on the road

to notice where she’s going.

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