Cannes Lions

Amazonian Rhino Frog

CHEIL SHANGHAI, Shanghai / THE NORTH FACE / 2017

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Overview

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Credits

Overview

Description

Never stop exploring. The brand supports the genuine spirit of exploration. The work will show how these product innovation inspires and enables explorers to push their limits - to seek new routes, new territories, especially new discoveries.

Execution

Our campaign features our explorers equip with your activewear and gear, explore uncharted territories and discover mysterious and stranger things out there. The newfound “species” in the posters demonstrate the limits our explorers go.

Outcome

- Increase 136 percent recognition as the preferred brand for outdoor product innovation and technology

- Boast impulse purchases increased by 25 percent.

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