amBX is a new ambient technology being launched to PC gamers in September 2006. The technology is being introduced to this audience first because of the games industries/PC gamers want to evolve and innovate and ultimately improve their gaming experience.The viral was created to promote the launch of the new website www.ambx.com and to cause a buzz online within the PC community.The movie has been awesomely successful with PC gamers beginning to take an interest in the amBX technology.Since its launch (17/03/06 - 24/03/06) the movie has had 179,838 unique views, 26,577 WMV downloads and 4,820 MOV downloads.