This year long project involved an extensive print shoot in multiple locations over 4 months, including a 24 day studio shoot with live and animatronic cows, and one background plate capture in minus 14 ° F weather. The social media content involved multiple days with live cows, props and one day in a music studio, recording "cow-performed tracks"…and a lot of mooing.

Chick-fil-A sold out the 1.35 million calendars that were printed…becoming the largest selling calendar in the United States. The America's Cattle Call content garnered over 31.5 million impressions with a total of 78,000 votes cast for the contestants on Facebook.