Cannes Lions

AMNESTY INTERNATIONAL

TEQUILA\FRANCE, Boulogne-Billancourt / AMNESTY INTERNATIONAL / 2008

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Brief/Objective: Amnesty is an International organization that fights every day for human rights. A petition remains a petition. You sign, your signature is collected. So in a way, your voice is heard. The main idea is to use the internet as a tool for petitions.Strategy: Let’s do the same on line. Let’s put banners online that you can sign on. Then your signature is collected in a symbolic form (a logo). So, in a way, your voice is heard. Creative: The symbolic form is a 3D candle, developed in paper vision. It agglomerates the 144 last signatures. The previous signatures are gathered in a html page. ‘Cause if you do gather X hundreds signatures in one 3D logo, you’ll just need Deep Blue (the famous chess computer) to calculate the whole thing. And you don’t have a deep blue Mac book, do you?

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