Cannes Lions

AMSTEL BEER

DOOM&DICKSON, Amsterdam / HEINEKEN / 2010

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A guy joins his girlfriend in her yoga session. When she discovers he has a brand new tattoo on his arm, consisting of Chinese characters, she is flabbergasted. The guy tells her it is her name in Chinese characters. She is touched by this gesture. Later when the man is having dinner with his friends in a Chinese restaurant he orders Amstel beer just by holding up his arm and showing the waitress his tattoo. The tattoo obviously means something else.

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2024, HEINEKEN

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