360-degrees view VR OOH. On the spot, user can see time-lapse of snow statue, and then experience an unexpected situation on their own smartphone. And we made user who are trying to experience as media on the spot.

Implementation : 5th - 11th February 2016.

Timeline : 7 days during the festival period.

Placement : 1 area within the snow festival event venue and on website.

Within 7 days, achieved 53,453 page view.

Number of interaction on a website was 59,079.