DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / ABINBEV / 2014
Inspired by many life stories, the spot shows how far an angry woman can get to. By contrast it re-defines the role of friends in advertising, bringing them closer to reality.
The visual effects have to be organic with the film's look & feel and tone.
In this case, an indie-folk look & feel, extremely beautiful and shot in the best daylight hour in Mendoza, Argentina.
The chicken trick was done in situ, layer by layer after the acting performance, for post composition.
One of the directors from the production company was exclusively in charge of the chicken FX, and he did it on set with a prop master.
The goal was that it looked real and funny on camera, and we spent 15 minutes for each FX.
During the process the chicken sited over a green glove doing the up movement, and it was then replaced with the Andes beer bottle.
JONES KNOWLES RITCHIE, New york
2018, AB INBEV
DEL CAMPO NAZCA SAATCHI & SAATCHI, Buenos aires