Cannes Lions

ANDES BEER

DEL CAMPO SAATCHI & SAATCHI, Buenos Aires / AB INBEV / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

The following commercial tells the unique story of love between a woman and a man named Mr. Bottle Fingers. This emotional period piece has an unexpected twist when Mr. Bottle Fingers discovers the new Andes Beer Wide Mouth Bottle.

Execution

It’s a love story, like old Hollywood silent cinema. In order to set it and give credibility to the speech, the character’s casting and acting played essential roles. That’s why we looked for drama actors.

In this film that has silent cinema features it was key that both characters could express their emotions in their faces; they had to be very expressive because the film was silent.

The man:

We thought of a man with old features, who may inspire tenderness, even compassion. A man who bares a kind and friendly face, without having a comedy caricature. We must understand that somehow, that he’s accepted unpleasant situations the problem in his hands made him went through.

The woman:

We wanted a more psychologically complex character. That’s why we chose a strong woman to help our character in his everyday problems. However, she has a huge heart that makes her unconditional to him, even to the point of falling in love.

Both characters should be very credible and natural, so that the revelation moment works and it’s credible.

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