Cannes Lions

ANDROID/NEXUS ONE

GLUE ISOBAR, London / GOOGLE / 2011

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Overview

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Google wanted to attract the masses to its new mobile, the Nexus One, and create a buzz about its mobile platform ‘Android’ as a fun, down-to-earth alternative to the style-conscious iPhone.

Android has a number of unique features – among them Google Translate – a voice recognition software to translate one language to another.

Luckily for us, the launch date happened to be the beginning of April.Dramatise the idea that anything’s possible on Android. Highlighting the translate function, we made an App to translate animal-speak.We wrote hundreds of lines of animal dialogue, released the App only on Android, and premiered a demo film on 1st April at Google.co.uk

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