Cannes Lions

OFFICE PRINTERS

TBWA\HUNT\LASCARIS, Johannesburg / KYOCERA / 2006

Film
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In the world of office machines, Kyocera is established as one of the most reliable on the market. Our concept begins with an office worker compiling a report. At this point Eskimos enter the office and disrupt his work - culminating in the building of an igloo using his reports. We then hear our hero end off this implausible excuse as to why his report is late. The boss retorts, “I thought you’d blame the printer…” Nervously the office worker responds, “No, that would be ridiculous.” End line : anything’s more believable than a Kyocera letting you down.

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