Cannes Lions
OMD SYDNEY, Sydney / MCDONALD'S / 2013
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To celebrate the 2012 London Olympics, McDonald's sent competition winners to London to experience the games. Six winners were picked for demonstrating the values of play (confidence, fair play, team work and resilience). We created a series of mini documentaries telling the stories of each of these ‘Champions of Play’ in a playful way with each of the films focusing on the key winning value of that champion. Angelina’s story is a beautiful expression of resilience.
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