Cannes Lions

Animated Christmas Cup

Y&R SHANGHAI / BURGER KING / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

The magic of Christmas. Now in a cup.

Execution

We transformed an ordinary coffee cup into an animated coffee cup. When customers ordered a warm beverage, Burger King staff surprised them with a different kind of cup. Turn the base and see poor Santa being stuck in a Chimney. While the fat man went Help! Help! Help!, we made customers go Ho! Ho! Ho!

Outcome

Over 125,000 cups found new homes over the Christmas period.

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