Cannes Lions

Anti-Cable Abundantly Good Value

AAAZA, Los Angeles / AT&T / 2018

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Description

Culturally relevant scenarios and visuals were specific to each ethnicity, this being to Filipinos. A popular dish in Filipino cuisine is adobo, a dish that involves marinated meats or vegetables. The first scene shows only one piece of meat in the adobo, which is typically unheard. The second scene shows a puzzled boy at his first Christmas, holding up only one gift. Usually, infants are showered with gifts during their Christmas in Filipino culture. A piggy bank with only little savings is shown in the third scene, which is quite surprising among Asians. Asians immigrated to the US seeking better opportunities and made many sacrifices for their family to have the best and therefore would save more. Karaoke typically has a variety of songs —only two songs is unacceptable.

TRANSLATION :

FILIPINO

DIRECTV has more Filipino channels than any other satellite or cable provider. So choosing anything else would leave you wanting more…

Like more than one piece of meat…

More than one Christmas gift…

More in your savings…

More than just two songs to choose from.

Don’t settle. Expect more. Get more with DIRECTV.

For more of the best Filipino channels than cable, and your favorite English shows, call and switch now to DIRECTV.

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