Cannes Lions

ANTI-DANDRUFF SHAMPOO

SERVICEPLAN, Munchen / NIVEA / 2011

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Necessary to know: The German word "Schuppen" has two meanings: shelter and dandruff.A web designer and a blaster are founding for us an initiative for a dandruff-free Germany. They want to relieve entire Germany from ugly dandruff, beginning with the "Schuppen" of their own woodshed. Since 2 people are not an initiative yet, they are advertising their project on an internet-blog. Everyone who wants to see the "Schuppen" being blown up has to click. The 1,000,000th click blows up the "Schuppen". On the internet-blog the user can see the explosion live. After the explosion, the clarification takes place, so in the end we have reached maximum attention for the launch of Anti-Dandruff Shampoos.

Outcome

Result: 1 Mio. Clicks from over 650,000 Participants.

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