Cannes Lions

ANTI-DRINK DRIVING MESSAGE

LEW LARA PROPAGANDA E COMUNICACAO, Sao Paulo / GRUPO SCHINCARIOL / 2006

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Infinite background. A hand glues on a miniature traffic sign with an arrow pointing in a certain direction. Then, it fills a glass up with beer. It pushes the glass in front of the sign. By special effects, the sign instantly changes. Now it’s pointing the other way.Super: Drinking confuses drivers. If you drink, don’t drive.Final Super: Schincariol Group.

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