Cannes Lions
LEW LARA PROPAGANDA E COMUNICACAO, Sao Paulo / GRUPO SCHINCARIOL / 2006
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Description
Infinite background. A hand glues on a miniature traffic sign with an arrow pointing in a certain direction. Then, it fills a glass up with beer. It pushes the glass in front of the sign. By special effects, the sign instantly changes. Now it’s pointing the other way.Super: Drinking confuses drivers. If you drink, don’t drive.Final Super: Schincariol Group.
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