In recent years, the Super Bowl has become an opportunity for companies to overstate their importance in our lives. Brands are using the event as a soapbox. Preaching “important” themes and making big declarations by way of “anthems” AKA “Manifestos”. We wanted to stay far away from that well-trodden territory for one reason: because a JEEP, still the most capable vehicle a consumer can buy, speaks for itself. This spot is an Anti-Manifesto.