Our campaign generated hundreds of thousands of pounds worth of free PR.Demand for the Quit Kit was so high that our website crashed. Response soared by 233% from last year and conversion rates went up by four times. Our cost per response dropped from £63 to £20.We had 405,000 orders within the first two months. 234,900 people went on to make a quit attempt. This should save the NHS a huge sum of money. More importantly it will save thousands of lives.