To use Japanese magazines, we had trouble getting permission from Japanese people who supported whaling tradition. So we took it upon ourselves to create a way that did not require their permission. We came up with 'roller stamps' that were used to imprint magazines found in public places. In this way, we were able to deliver our message to a large number of Japanese people. Using roller stamps, any magazine or even cookbook could be a medium for our message, being in limitless supply. Our efficiency was therefore high, with a low overall budget.

The most meaningful point is that the Japanese received messages about whaling naturally as they read magazines. For two weeks, more than 1,000 Japanese people came across our message. About 30% of them came to the realisation that the issue of whaling is still executed in a guerrilla-fashion. The results of these efforts were astonishing, considering that Japanese normally remain unconcerned with their whaling tradition.