‘Anyband’ is the fourth branded entertainment project of Anycall. It caused a huge sensation with its line-up of four top Korean pop-stars. The Anyband music video was filmed entirely in secret. And then the details of Anyband and their concert were revealed through daily instalments on a teaser microsite as well as through online promotions. Users logging on to the teaser site could uncover full extent of the Anyband project by solving special ‘missions.’ On the launching site, users could make use of a jog shuttle named ‘AnyWheel’ to manoeuvre around and enjoy the hidden contents.