Cannes Lions

ANYCALL BRAND CAMPAIGN

CHEIL WORLDWIDE, Seoul / SAMSUNG / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

‘Anyband’ is the fourth branded entertainment project of Anycall. It caused a huge sensation with its line-up of four top Korean pop-stars. The Anyband music video was filmed entirely in secret. And then the details of Anyband and their concert were revealed through daily instalments on a teaser microsite as well as through online promotions. Users logging on to the teaser site could uncover full extent of the Anyband project by solving special ‘missions.’ On the launching site, users could make use of a jog shuttle named ‘AnyWheel’ to manoeuvre around and enjoy the hidden contents.

Similar Campaigns

12 items

Fight Myopia Progression for Children: A ZEISS Integrated Campaign in China

SENSES COMMUNICATIONS, Guangzhou

Fight Myopia Progression for Children: A ZEISS Integrated Campaign in China

2022, ZEISS

(opens in a new tab)