We asked customers to literally ‘draw on their imagination’… to think of things they could do with if only they had the cash!The re-usable whiteboard device clearly demonstrates the redraw process and instills an overwhelming urge to become involved.On the back, enticing examples are listed and the letter outlines the exact amount customers have to redraw.Unlike other bank communications, Whiteboard compels customers to use their creativity in a fun and relevant way. It doubles as a fridge ‘reminder list’, so the inherent message and strong ANZ branding remain with the customer in their day-to-day living.

In the initial mail out, 32% responded by taking out an ANZ redraw transaction, with 21% of these being completed online.

Now an ongoing triggered campaign, such groundbreaking results had never been reached before, vastly exceeding target and client expectations.