Worldwide product for universal use.

For Apple Watch Series 4, we completely redesigned the packaging.

The separate case and band boxes are held together in a carefully engineered outer wrap. The end result is a multi-layered packaging experience, unique to the combination you purchase.

The graphic on the inside of the wrap highlights just some of the combinations available and illustrates the flexibility of the Apple Watch system, while the individual Apple Watch case and band illustration celebrate the product in it’s purest form.