The strategy of the campaign was to make the best use of geomarketing. We used display ads, and search and social sites for our campaign. Our ads were delivered to customers based upon their geolocalisation or the already indicated search criteria.

The call to action was to download the app or go to the GoMcDo.fr website.Our objective was to build prospect’s emotional awareness using the following hook: 'What if you could order from home/your office/pretty much anywhere?' We used various real locations where you would want to use the service (home, office, a park, a party), as well as many fun ones (a plane, a rollercoaster, etc.).The campaign has been displayed over 8m times.

The strategy of the campaign was to make the best use of geomarketing. We used display ads, search, and social sites for our campaign. Our ads were delivered to customers based upon their geolocalisation or already indicated search criteria.

The call to action was to download the app or go to the GoMcDo.fr website.This campaign was relevant to the service because it was aimed at targeted customers only and expressed directly the advantage they could get from the the service: place an order on the go, or in the comfort of their home! The various situations we used were a strong way to express the full potential of the service.

The campaign has been displayed over 8m times on pagesjaunes.fr, 18,000 times on Google search ads, and exposed to a population of 3.6m on Facebook.The result: 13,000 visits from Pagesjaunes.fr, 1,500 from Google search ads, 19,000 from Facebook.