Cannes Lions
DDB GROUP HONG KONG, Hong Kong / MCDONALD'S / 2009
Overview
Entries
Credits
Execution
The creative aims were to achieve a high impact and to deliver the message that McDonald's Salads are garden fresh. Huge salad dressing pack shaped air balloons were seen hanging over farms with the dressing pouring straight onto the lettuce.
Outcome
The campaign generated huge awareness and there was a noticeable change in perception towards McDonald's food.
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