• Situation:

- Our client asked us to help them demonstrate their vision of mobile services at live events.

- The challenge was that services and lifestyles are intangible and not all the products and services were on the market yet.

• Brief

- Specifically, they asked us to “develop an exhibition solution to demonstrate our mobile services’ vision and near future services based on intelligence for connected life.”

• Objective:

- Our goal was to communicate to consumers that our client is working continuously to create and provide a range of seamless connections between all our personal devices and introduce new life experiences.

• Project scale and volume:

- During Q1 in 2017, we executed our campaign at two major global IT trade shows and at our client’s flagship device launch event, which was seen by thousands onsite and tens of thousands around the world via simulcast.

• Design elements and their integration

- Theme: Sense of Tomorrow

- Scenario

House of Tomorrow (Home)

Transportation of Tomorrow (Gas Station)

Travel of Tomorrow (Airport)

- Tool

AR film

Dioramas

Robot Arms

Camera?Newly Launched Mobile Device

• Design touch points

- Diorama: is a model representing a scene with three-dimensional figures, either in miniature or as a large-scale museum exhibit. We created three diorama sets to represent scenes of everyday life: gas station, airport and home.

- AR video: Each scenario has a matching AR film. The concept, Sense of Tomorrow, was used throughout to demonstrate the client’s future vision of an advanced world with connected lifestyles that are convenient and valued.

- When visitors come near the exhibit, they can have an interactive experience by placing their hands in front of the camera using robot arms and seeing