Cannes Lions

Tinder VR

TINDER, Los Angeles / TINDER / 2017

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Case Film

Overview

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Credits

Overview

Description

At the world’s largest consumer tech event, CES, we launched Tinder VR, a two-person headset that instead of creating a virtual experience, creates a real one, by literally bringing people face to face with each other.

Execution

We designed and produced several Tinder VR headsets and created a booth at CES where event attendees were invited to try the Tinder VR experience. People who wandered in alone were paired with a stranger. Just like Tinder.

Outcome

+300 million media impressions

+3,000 CES booth visitors

90% more media coverage than traditional VR manufacturers.

Similar Campaigns

12 items

1 Cannes Lions Award
Not-so classic dates

OGILVY PARIS, Paris

Not-so classic dates

2023, TINDER

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