Cannes Lions
TINDER, Los Angeles / TINDER / 2017
Overview
Entries
Credits
Description
At the world’s largest consumer tech event, CES, we launched Tinder VR, a two-person headset that instead of creating a virtual experience, creates a real one, by literally bringing people face to face with each other.
Execution
We designed and produced several Tinder VR headsets and created a booth at CES where event attendees were invited to try the Tinder VR experience. People who wandered in alone were paired with a stranger. Just like Tinder.
Outcome
+300 million media impressions
+3,000 CES booth visitors
90% more media coverage than traditional VR manufacturers.
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