At the beginning of the serial, the model appeared to show stained clothes being soaked in Ariel and to ask the housewife to do the same and continue watching for a surprise.Mid serial, she re-appeared to remind the housewife of the surprise awaiting her. At the end of the serial, she showed the housewife how Ariel has removed the stains during the soaking itself, while she continued to watch her serial.

6 million housewives received the message. During the execution, shipment indexed 119 vs. normal and off-take indexed 109.