Cannes Lions

ARTS CHANNEL

DDB NEW ZEALAND, Auckland / SKY TV / 2010

Awards:

1 Gold Cannes Lions
5 Silver Cannes Lions
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Description

SKY Television, New Zealand’s largest satellite television provider, asked us to promote the newly discounted price of their Arts Channel.

For just an added $2.95 a week, SKY subscribers could sign up and enjoy the life and work of some of history’s greatest artists.

We created a radio campaign that put into perspective the enormous price these artists paid to create their work, and the comparative pittance SKY subscribers paid to enjoy it.

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