Through an unusual but clever mockumentary, we introduced the story of Cristiano Ronaldo's doppelganger, a naïve but overconfident guy who really believes he is as good as his famous lookalike.

As the story unfolds, we see how he pushes himself to an almost delusional point where we can clearly notice that his reality does not match his thoughts.

Allowing us to build a story where only at the end we reveal our concept: 'Some things just aren't as good as the original, Burger King's new Plant-Based Whopper is.' Creating a fun and unexpected comparison between our character and the product.