A very simple and clever way where an illustration of memorable scenes are recreated in a very tight perspective showing that when you watch content on a small screen, everything looks tighter than it should be. We used the boring screensavers on the screens to portray this difference, because what better way than our product to convey the idea. We also used our product boxes to show all the space you don't take advantage and how small ispace you have to enjoy a movie.

We apply this activation in around 100 points of sale around the country including appliances stores and showrroms.

It was all over the country where the brand is sold during two months.

An increase of 15% of sales on every POS where the activation took place.