The most refreshing beer in a beer lover’s imagination is one that has been dug out of snow covered mountains in Alaska. Two hikers fetch for the coldest beers in the heights of an Alaskan mountain range, and bring it straight to beer goers’ tables. A perfect metaphor for how refreshing Coors Light beer is bottled, drank, and served.

The editor's challenge on this spot was to maximize the amazing footage and landscapes the director had shot with 30 secs of Drama worthy of that.

It's a dangerous journey that which the 2 climbers embark on, but the editor wanted it to feel even more dangerous. So, he found an impressive helicopter shot of a towering mountain and carved out a moment where the climber slips over the edge but is saved by his harness. This moment was not boarded, but with the use of clever comping and bold editing, it worked amazingly well.

As an editor describes, he strives to find something to improve or compliment an idea, and this spot allowed him a great opportunity to do precisely that. It's something that sometimes is planned, and sometimes, such as in this spot, he created these moments from various pieces he found in the dailies.

The challenge: telling a grand and epic story in 30 seconds.