Cannes Lions

ASTRA OPEL LAUNCH

McCANN ERICKSON BCA, Frankfurt / OPEL / 2004

Film

Overview

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Overview

Description

A new inmate arrives in prison. The warden recognises him as a strong physical character. But the wardens way of fighting is more sophisticated. By revealing the new Opel Astra he is showing the inmate what he will miss the next years and who is the boss in prison.

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