More and more accidents still happen due to texting while driving. Therefore the task was to raise attention for the topic both on- and offline with a creative solution that sends a positive sign for Opel automobiles.

Opel sends a message against texting while driving by placing four individual pieces of street-art right at Berlin’s traffic hot spot for drivers and pedestrians to pass by. Each piece demonstrates how many meters – and who exactly – drivers miss by looking at their smartphones.

Berlin is the European hot spot for street-art culture. Thousands of artworks all around the city shape Berlin’s appearance. Famous pieces even get to be stops in tourist tours and end up being shared on social media by people. Therefore four individual street-art pieces were created and placed all around Berlin’s traffic hot spots. Each piece consists of up to hundred single parts that have been applied by hand to create an analog copy and paste effect throughout the 7 meters.

Opel placed itselt in the heart of culture by becoming a part of Berlin's street art scene.

Pedestrians took pictures of the art pieces and shared it online – spreading the message even further.