Cannes Lions
WIEDEN+KENNEDY, Portland / NIKE / 2014
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The good news: Nike Golf’s new products are the next big innovation in the sport. The bad news: every time something truly innovative has been introduced to the game, golfers have rejected it. They to tend find something that works and stick with it until you pry it out of their cold dead hands. But rejecting better equipment just because it’s new is dumb. It always has been.
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